As promised, here is a picture of the DVD Gift Box I made. Lynda and Claire used this idea for a workshop in Aus, they very kindly gave me the link here.
I made two, one for a present and one because I could. All the card stock, background stamps (rollers) and papers are SU. The happy birthday is an alphabet set I purchased at a craft fair some months ago. The flower is from a Sizzix die.
I think it is a very clever idea, the ribbon is the key, you pull the tab at the top and, hey presto, the DVD appears.